This Privacy Policy explains how Terra Palm Springs (“Terra,” “we,” “us,” or “our”) collects, uses, discloses, and safeguards personal information when you stay with us, visit our website, contact us, or otherwise interact with our services. We are committed to protecting your privacy and comply with applicable laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA).

Last Updated: November 14, 2025

1. Notice at Collection & Categories of Personal Information

We collect the following categories of personal information from guests and website visitors. We collect and use these categories for the purposes listed below and as otherwise described in this Policy:

• Identifiers: Name, postal address, email address, phone number, IP address, device identifiers.

• Customer Records: Reservation details (dates of stay, room preferences), payment information (card type, last four digits), communications with us.

• Commercial Information: Purchase and booking history, loyalty/interest preferences, spa or amenity usage.

• Internet or Network Activity: Browsing data, referral URLs, pages viewed, time on site, cookie identifiers, and interactions with our website and emails.

• Geolocation Data: Approximate location derived from IP address.

• Audio/Visual: Voicemails or recorded customer service calls (if applicable), CCTV in common areas for security purposes.
  Sensitive Personal Information: Government-issued ID for verification, limited payment details processed by our payment providers, accessibility or dietary notes you voluntarily provide.

Sources of Information: We collect personal information directly from you (e.g., reservations, forms), automatically through our website and emails (cookies and similar technologies), and from service providers or partners who support our operations.

2. Purposes for Use

We use personal information to:

• Provide, confirm, and manage reservations, stays, spa services, and payments

• Communicate regarding your stay, requests, and guest support

• Personalize your experience and improve our services and website

• Ensure security, prevent fraud, and protect our rights and property

• Comply with legal obligations and record-keeping requirements

• Conduct marketing and promotions where permitted or with your consent
  
  

Marketing Communications & Opt-Out:
We may contact you with updates, offers, or special programs if you have opted in to receive them. You may opt out of marketing emails at any time by clicking “unsubscribe” in our communications or contacting hello@terrapalmsprings.com.
We do not sell or share your personal information with unaffiliated third parties for their own marketing purposes.

3. “Do Not Sell or Share My Personal Information” (CPRA)

Terra Palm Springs does not sell personal information for money. Certain online activities—such as the use of advertising cookies or analytics—may be considered a “share” or “sale” under California law. Where required, we provide a “Do Not Sell or Share My Personal Information” link in the website footer to honor your choices. You may also submit requests as described below.

4. Cookies, Analytics, and Online Advertising

We use cookies and similar technologies to operate and improve our website, analyze performance, and personalize content. Cookies are small text files stored on your device that help us recognize your browser, track site performance, and understand user behavior.

We may use both session cookies (which expire when you close your browser) and persistent cookies (which remain stored for a set period). Some cookies are required for website functionality, while others help us improve performance or show you relevant offers.

We work with providers such as:

• Google Analytics to understand site usage and performance. You can opt out of Google Analytics tracking by visiting https://tools.google.com/dlpage/gaoptout.

• Google Ads and remarketing tools to deliver relevant advertising based on your browsing behavior. You can adjust your Google Ads settings at https://www.google.com/settings/ads.

• Our email and marketing partners to track engagement and improve our communications.
  
  

You can manage or disable cookies through your browser settings. If you choose to disable cookies, some features of our site may not function as intended.

5. Disclosure of Personal Information

We disclose personal information to the following categories of recipients for business purposes:

• Service providers and contractors (e.g., Cloudbeds, Klaviyo, IT and payment processors)

• Business partners involved in loyalty, promotions, or curated offers (if you choose to participate)

• Professional advisors (legal, accounting, and consultants)

• Authorities or others as required by law or to protect our rights, guests, or property

We require recipients to protect your information and use it only as instructed by Terra Palm Springs.

6. Sensitive Personal Information (CPRA)

When collected (e.g., ID verification, payment details handled by processors, accessibility or dietary notes), we use this information solely to provide requested services, verify identity, comply with law, ensure safety, and manage reservations. We do not use or disclose Sensitive Personal Information for cross-context behavioral advertising or to infer characteristics about you.

7. Retention

We retain personal information only as long as necessary to fulfill the purposes outlined in this Policy, comply with legal obligations, resolve disputes, and enforce agreements.
Retention periods vary depending on the type of data and applicable law.

8. Security

We implement administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

9. Your Privacy Rights (California Residents)

You have the following rights under the CCPA/CPRA:

• Right to Know: Request details about the categories and specific pieces of personal information we collected about you.

• Right to Delete: Request deletion of personal information, subject to legal exceptions.

• Right to Correct: Request correction of inaccurate personal information.

• Right to Opt-Out of Sale/Sharing: Opt out of any activities considered a “sale” or “sharing” of personal information.

• Right to Limit Use of Sensitive Personal Information: Limit certain uses/disclosures of sensitive personal information.

• Right to Non-Discrimination: We will not discriminate against you for exercising these rights.
  
  

How to Submit a Request:
Email hello@terrapalmsprings.com with “Privacy Request” in the subject line or call (760) 514-0194.

We will verify your identity using existing account or booking information, or request additional verification if needed. Authorized agents may submit requests on your behalf with proof of authorization. We will respond within 45 days or notify you if we need more time as permitted by law.

10. Children’s Privacy

Our services are not directed to children under 16, and we do not knowingly collect their information. If we become aware that we have inadvertently collected data from a child under 16, we will delete it promptly.

11. Guests Outside the United States (Including GDPR Notice)

If you access our services from outside the U.S., your information may be transferred to, stored, and processed in the U.S. where our systems or partners are located.
By using our services, you acknowledge and consent to such transfer. We take appropriate measures to protect your data consistent with applicable laws.

European Union & EEA Guests:
For guests located in the European Union or European Economic Area, we comply with the General Data Protection Regulation (GDPR). You have the right to access, correct, update, or delete your personal data. To exercise these rights, please email hello@terrapalmsprings.com with “Data Request” in the subject line.

12. Changes to This Privacy Policy

We may update this Policy from time to time to reflect changes in practices or legal requirements. Updated versions will be posted on our website with a new effective date.

13. Contact Us

Terra Palm Springs Management
Address: 888 N Indian Canyon Dr, Palm Springs, CA 92262
Email: hello@terrapalmsprings.com
Phone: (760) 514-0194

California residents may opt out of advertising-related data sharing by contacting hello@terrapalmsprings.com with “Privacy Opt-Out” in the subject line.